![]() You want to maximise your readers’ attention - so make the story as immersive and engaging as possible. So what exactly makes a compelling story? What does powerful brand storytelling look like? Here are six key characteristics of brand storytelling that gets the message across. The same is true for good brand storytelling. They appeal to our emotions and tell us something about ourselves and the world we live in. Whether it's the origin story of entrepreneurs who started an eyewear company with a focus on sustainability a skincare brand that uses TikTok to showcase its functionality and hype or a co-founder discussing the inspiration behind TOMS shoes, a good brand story will engage your audience and keep them coming back for more.īest-selling books and blockbuster films tend to be the ones with the most compelling story lines. Each piece of content might involve a different variation on the same theme, but they should all be on brand and contribute another chapter to the fundamental story of your organisation.īut it's not enough just to have any old brand narrative it also has to be a good story. For a business, it could be the story of how your unique skills help clients to overcome problems.Īll kinds of content can contribute to your brand storytelling, from native advertising and social media posts to website design, email newsletters, long-form features, and digital marketing campaigns. For an arts institution, it might be the story of how art brings communities together. For non-profits, it might be the story of how you use technology to help people in need. It's about telling your brand story in a way that resonates with your audience, showcasing your brand's mission and its unique attributes.Įvery organisation has its own story to tell about its background, purpose, and core values. Inspiring examples of powerful brand storiesīrand storytelling is the art of creating a compelling brand story that connects your target audience with your brand message, personality, and values.In this guide, we've rounded up some lesser-known but compelling high quality brand storytelling examples that you can draw real-life inspiration from, without needing an eight-figure marketing budget. A great brand story is also immersive and interactive, drawing readers into the heart of the story. The best brand storytelling examples inspire customers, donors, investors, and employees alike. You might even find yourself telling stories which directly contradict the rest of your brand identity and don’t fit with your marketing strategy - or your brand's mission. ![]() You might find yourself storytelling without a purpose, repeating narratives that other brands have already used. However, when you're focused on meeting deadlines and targets, you can lose track of the essential story behind your content marketing. Brand storytelling is one of the most powerful tools that marketers have, as it taps into the eternal human appetite for great stories and new perspectives.
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